Let's Dance!
Head of PR for a dance association; turning classes, workshops, events, and voices into an energetic shared identity.
More Than
a Design
01
As Head of PR, I combined creative direction and organising with hands-on community work: designing posters and social content, filming choreography and workshops, and keeping the association's voice consistent across everything.
Event
photography
Social
content
Workshops
in motion
Making Room
for Movement
02
In addition to our regular classes, we engage in conversations with our members to provide them with a voice and understand the needs of our community.
03
Creative Focus Areas
I helped shape the creative and strategic direction of Let's Dance!, from building an engaged community to planning campaigns that brought workshops and events to life.
04
More Content
The role became much more than keeping our social media active. It became one of the main ways we communicated with our members, whether that was sharing class updates, member stories or event aftermovies.
05
Taking Let's Dance
to the Next Level
Our organization is about more than just setting up dance classes, and my role involves more than only creating content. We're working towards giving dancers a real voice and real spaces.
- 🧊Giving dancers a voice
- 🏕️Spaces to practice
- 💃Expression